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Florida Braces for Debby Downpour

By Chad Hemenway, PropertyCasualty360.com

June 25, 2012 • Reprints

NU Online News Service, June 25, 2:03 p.m. EDT

Record-setting Tropical Storm Debby has formed in the Gulf of Mexico and is scheduled to move at a snail’s pace across Northern Florida this week.

According to weather forecasters and enthusiasts, Debby marks the first time since record-keeping began in 1851 that a fourth tropical storm has formed in the Atlantic before July.

Tropical storm-force winds of about 60 mph and heavy rain, as well as tornadoes are possible.

Debby is expected to make landfall Tuesday morning in upper Florida between Apalachicola and Cross City as a strong tropical storm, according to AccuWeather.com, which adds that wind shear should prevent Debby from becoming a hurricane.

The National Hurricane Center says 10-20 inches of rain are expected across northern and centralFlorida.

Insurance carriers have already started the claims-handling process, as Debby has spawned dozens of tornadoes in Florida and surrounding states. Downed trees and power lines have been reported.

Many areas from Tampa to Panama City have experienced flooding. More than six inches of rain had fallen in Tampa-St. Petersburg as of the early evening hours on Sunday, AccuWeather reports.

“The main risks associated with Debby are tropical storm-strength winds that will continue to affect portions of the northeast Gulf Coast over the next few days, coastal flooding related to storm surge, flooding as a result of heavy rainfall, and the risk of a few tornadoes across the eastern Florida Panhandle,” says Neena Saith, director of catastrophe response at catastrophe modeler Risk Management Solutions (RMS).

Tim Doggett, principal scientist at catastrophe modeler AIR Worldwide says Debby “could pose a serious flooding threat.”

The soil in much of Florida is already saturated from recent rain, observe forecasters.

Flooding is not covered by a standard homeowners’ policy and Florida leads all other states in the number of flood policies with 2.1 million, according to the National Flood Insurance Program.

Citizens Property Insurance Corp., Florida’s state-run insurer, is the leading writer of homeowners’ multi-peril and commercial insurance, with market shares of 20 percent and 9.3 percent, respectively.

State Farm holds a 19.5 percent market share among private passenger auto insurers in the Sunshine State, followed by Berkshire Hathaway (17.7 percent), Allstate (13.4 percent), Progressive (11.0) and USAA (5.7 percent).

via Florida Braces for Debby Downpour | PropertyCasualty360.

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Greg Roover, SPPA

Senior Professional Public Adjuster, President

Inspired by Personal Experience

Greg’s path to becoming a Public Adjuster was deeply personal. The Northridge Earthquake was a turning point, where his family’s experience with a public adjuster opened his eyes to the profound impact of this role. Greg embarked on a strategic career journey, motivated by a desire to help others as his family was helped. He honed his skills working for insurance companies as an independent insurance adjuster.

In 2006, Greg’s vision came to fruition with the founding of Claim Concepts. His insider knowledge, gained from years within the industry, and his passion for aiding others have been instrumental in the company’s success.

In 2025, Greg earned the Senior Professional Public Adjuster (SPPA) designation from The Institutes, the highest designation available to public adjusters. Awarded only to seasoned professionals who complete a rigorous course of study and examinations, the SPPA reflects Greg’s commitment to mastering every aspect of the claims process on behalf of the policyholders he serves.

Greg’s expertise is not just in his impressive resume but in the countless testimonials from those he has aided, reflecting his dedication to securing the rightful settlements for our clients.

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Morgan "Eric" Thomas

Morgan - Your Trusted Public Adjuster at Claim Concepts
Public Adjuster

From Adjuster to Advocate

Eric’s journey in the insurance world began in 1989, marking the start of a career defined by expertise and dedication. Fresh out of college, he jumped into the role of an independent adjuster, swiftly advancing to a general adjuster position at a major firm. There, Eric specialized in complex homeowners and commercial property insurance claims, showcasing his skill in navigating intricate scenarios. 

In 2001, his career took a pivotal turn towards the construction aspect of insurance. As the General Manager for a renowned Insurance Restoration Contractor, Eric oversaw everything from estimating to maintaining vital relationships with insurance companies. His profound understanding of insurance and construction led him to Claim Concepts, where he now thrives as a Public Adjuster. His unparalleled insight has been crucial in ensuring that our clients receive the settlements they genuinely deserve

Eric's Expertise Backed by Industry Accreditations

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Over many years, our team of seasoned professional Public Adjuster have developed a proactive claim management process to ensure our clients receive the proper settlement for their losses. We understand that proving your claim can be a daunting and time-consuming task, and we are here to alleviate that burden for you. Our goal is to make this process as seamless and stress-free as possible for you while ensuring that you recover the full and proper settlement for your loss that you need and deserve.

Step 1 - THE DISCUSSION

 Your Claim, Our Strategy – It all begins with a no-obligation, in-depth review of your claim. We know that by the time most clients reach us, they’ve already experienced confusion, frustration, or a settlement offer that simply didn’t feel right. We will review all claim documentation including estimates, letters, policy, photos, and any other relevant items. We will then work directly with you to map out the most effective path forward. Rest assured that we will only make an offer to work with you if we are confident that we will add value to your claim.

Step 2 - THE EVALUATION

Exhaustive Inspection & Document Review – Once we partner, our team immediately gets to work on your claim. We dive deep into your policy to ensure we fully understand how it applies to your specific loss, while carefully reviewing all existing estimates, photos and documentation. We then conduct an exhaustive, technology-driven inspection of the property using advanced field tools to document every aspect of your loss, ensuring nothing gets overlooked.

Step 3 - THE DEMAND

Estimate Preparation & Submission – We develop a comprehensive, line-item estimate utilizing industry-standard software, subjecting it to a rigorous three-tier review process covering field accuracy, technical precision, and compliance, to ensure nothing is missed. Once completed, we share it with you for your review, input and approval before submitting our entire claim package to the insurance company as The Demand.

Step 4 - THE NEGOTIATIONS

Expert Negotiation, Focused on Your Best Outcome – We stand strong on your behalf, skillfully negotiating for the resolution you need and deserve. When negotiations stall, we don’t back down, we guide you through your available dispute resolution options, to keep your claim moving toward the outcome you deserve.

Step 5 - THE RESOLUTION

Successful Resolution, Your Satisfaction is Key: The final step, this is what everything has been building toward. A fair resolution isn’t just our goal, it’s our standard. Our clients’ outcomes speak for themselves, and yours will too!

CLAIM QUESTIONS? WE HAVE ANSWERS

Peace of mind! We are here to represent you and your interest in the claim. Unfortunately, insurance companies often times deny claims that should be paid or do not pay enough money on a covered claim. This is not always the case and even when it is it may not be intentional. I know that most adjusters have the best of intentions but sometimes they may be inexperienced or simply trained to see things one way, the way the big insurance company wants it to be seen. As Public Adjusters our number one job is to get you the largest settlement available to you under your policy with the insurance company.

NO. Most states have laws stating that Public Adjusters are not allowed to represent the insurance companies. At Claim Concepts, we only represent the insuring public.

The public adjuster is employed by you, the insured. Their function is to represent your interests and ensure that you recover the proper settlement for all of your losses per the terms of your insurance policy. The insurance company’s adjuster works for the insurance company and is responsible to protect their interests throughout the claim.

Public Adjusters typically work on a contingency basis which equals a small percentage of any money recovered by the insurance company.

NO! This is NOT required under any policy that I have seen to date and I do not recommend it.  In the event of a loss it is best to employ a Reputable Public Adjuster that knows what the policy will cover and what it takes to get your property back to its pre-loss condition. Many contractors will provide you with a competitive bid to make repairs but not necessarily get your property back to its pre-loss condition.

Yes!  In most cases we can reopen your file with a supplemental claim. There are many factors involved. Give us a call and we will be happy to offer you a free claim consultation.

Not necessarily.  It is not recommended to file a claim every time you spill a glass of water as you may become classified as a nuisance claim maker. Property insurance is typically rated based on your area which is why all homeowner rates increased in Florida after the hurricanes, whether you filed a claim or not. The risk is more related to the area where your property is located and in commercial situations the use of the property.  However, it is known that there are databases where claim activity is logged and each insurance company may have their own stipulations based on claim activity of the individual or the property.  Ultimately, you buy insurance to protect you in the time of a loss.  If you are debating whether you should file a claim or not, please feel free to call and speak with one of our Public Adjusters about your particular situation, we are always happy to help.

Do not do anything before having a qualified Public Adjuster or Attorney take a look at your file. Depending on the way everything is written you may be agreeing to their offer by depositing the check. Please call our office and speak with one of our Public Adjusters about your particular situation, we are always happy to help in any way we can.